Insurance Sales Objection Handling
Then i ll detail the word for word rebuttal to overcome the objection.
Insurance sales objection handling. You need to sell the value not the price. In any sales presentation with rare exceptions there are always going to be objections that keep you from making a sale. To master handling objections you need to prepare responses to common rebuttals from your leads to regain the upper hand. A sales objection is a hesitation or concern that a prospect has about buying the solution you propose.
The bottom line on handling objections for the local insurance agent or producer is this. The art of overcoming objections in insurance sales is critical skill for you to master. Plus consumers often overestimate the cost of insurance. They ll all have the same objections and reasons to not buy from you.
If you re like most agents you may not admit it out loud but you feel you could improve your insurance sales process especially in your objection handling. You wouldn t be a great agent if you didn t feel this way if you asked any top agent if they thought there was room to improve they d be able to immediately tell you some areas for growth. For example you may have a strong product and a clear value proposition but your sales lead is stubborn and doesn t want to sign up for that new insurance coverage. Listening to your prospects accepting moments when you get roughed up and learning from mistakes will help you develop a finer understanding of selling situations and the logic behind them.
A big part of selling is dealing with objections. So you re not alone. Others might be more assertive push back. Life insurance is too expensive this is probably the most common objection you ll hear from consumers.
You need to sell the value not the price. Working in the insurance field often means you have to overcome objections from your sales leads. These patterns can actually. Here are five common life insurance objections you ll likely face from consumers and what you can do to overcome these objections.
Insurance sales objection 1. In a sense objections are inevitable because if leads didn t have any hesitations about buying they would have bought already. Subscribe to our podcast and listen to episode 4 on overcoming sales objections. It s true life insurance premiums can initially be jarring but remember expensive is a relative term.
Some sales objections in insurance will come disguised as seemingly harmless questions. To handle sales objections you must be prepared for what is coming at you listen attentively to your potential buyer and demonstrate that you truly understand their concerns. So let s spend time discussing the mindset behind the objection first. Truth be told some people consider those who overcome objections have some sort of superpower.
The key to handling sales objections over the phone is keeping these scripts in the back of your mind but not actually using them verbatim. Handling sales objections can be tricky sometimes. I need to think about it of all the life insurance objections we ll hear i need to think about it is the most common and most frustrating to deal with. How to respond to specific sales rebuttals.
How to handle sales objections.
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